Within our quest for the lightest bottle possible, we took our eyesight to some crew of skilled glassmakers. Exploring designs and glassblowing techniques to minimise glass usage without the need of compromising sturdiness.

The result saw glass currently being hand-blown right into a teardrop condition. For The very first time in the brand name’s record, the long-lasting square Johnnie Walker bottle has been reformed. 

Johnnie Walker’s 5 years of exploration and enhancement have intended which the awareness attained is becoming applied throughout the array of Diageo solutions.

Picking out the suitable rookie whisky is a vital phase for almost any budding malts enthusiast. Let us help You begin your journey.

World wide Layout Director at Diageo, Jeremy Lindley who led the design job, stated, “Johnnie Walker Blue Label Ultra was born outside of an ideation session thinking about the way forward for luxurious. With other categories relocating toward lightweight – including eyewear and high-performance cycling – we questioned whether luxury spirits could observe accommodate. “We took our vision to your crew of professional glassmakers and throughout a 5 calendar year take a look at-and-discover method slowly but surely identified how to create classy, lightweight glass.

This new, light-weight bottle is often a detail of exquisite beauty; but much more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to continue on implementing these learnings throughout our vary, taking more progressive strides as we look to the future of Scotch.”

In addition to external glass makers, the brand rethought all aspects of how the bottle is designed, made and transported: from hand-blowing the glass, to employing a teardrop condition which, for The 1st time at any time, meant reforming the iconic Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra may be the brand’s lightest 70cl Scotch whisky glass bottle so far also to the ideal in the brand’s know-how and analysis, the world’s lightest 70cl Scotch whisky glass bottle2 . The look will take Daring strides and dares to experiment by using a recognised paradigm of luxury.  

Produced via a check-and-find out product with exterior glass makers, this mild-weight bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary sq. design, exemplifies the future of read more light-weight, and aids explore new prospects for lighter, lower carbon packaging alternate options.

We are right here whenever you're ready to go ahead and take plunge with Johnnie Walker and discover cocktail recipes, new merchandise launches and the most up-to-date from our globe of whisky.

This can be a globally allotted release made from exceptional shares, which includes whisky from ghost distilleries which might be no longer in operation. Under 888 bottles were being made throughout the world.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo As well as this, Diageo has announced that a royalty-no cost license into the patent will be available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley said: “Rather then maintain this new information close to our upper body, we’re fired up to be offering a royalty-absolutely free licence to our granted United kingdom patent to the planet.

We uncovered that the lightest, strongest glass bottle you can also make without having compromising durability is often a teardrop form.

The expose of Johnnie Walker Blue Label Ultra signals the model’s commitment to innovation, with hopes that the bottom-breaking design could inspire the greater magnificent, light-weight, and low-carbon whisky bottles of tomorrow. 

Sure—this collectible version is usually ordered on the internet and shipped securely in your doorway with signature confirmation.

That endeavor fell to Diageo’s global style director Jeremy Lindley. Toughness and protection were Lindley’s priorities, but perform necessary to comply with sort. Just after Discovering that the Normally strongest shape for glass may be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff designed a teardrop with sq. sides, inside a nod on the common Johnnie Walker silhouette.

Considering that the time of its founder, John Walker, individuals that Mix its whiskies have pursued flavour and good quality over all else.